{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While a lot of luxury brands drive exposure through social networks advertising, star partnerships and fashion programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items haven't altered much in decades; it does not have TikTok, and does not provide stars totally free handbag